YouTube and Video
Use the new Research Tab in YouTube Analytics
to discover search terms your audience is using and top searches across YouTube. Keep an eye out for “content gaps” where viewers can’t find engaging videos for those specific search terms.
YouTube Partners making content for kids
should read the newly updated
advertiser-friendly content guidelines. “Inappropriate kids content
” includes content that encourages negative behavior, mature content aimed at kids, and shocking content aimed at kids.
YouTube’s Trusted Flaggers
program is shifting to no longer include individual Trusted Flaggers
. They instead will be working exclusively with NGOs and government agencies. YouTube has also increasingly relied on automated systems to flag violative content. By the end of 2021 92% of removed content was first flagged automatically, mostly before the videos had even received 10 views.
YouTube does still want individual reports, and so are trying to improve the flagging experience for everyone. For example, they now send an email notice to let you know a video your flagged was removed. It’s not set up so that you can flag lots of videos at once, but it is an improvement for single video reports.
Monetizing YouTube Creators
will be able to run through pre-publish checks
for copyright claims and advertiser friendliness issues when uploading video in the YouTube mobile app. More information from Creator Insider
Elon Musk has purchased Twitter
, with the sale closing by the end of the year. Musk is not only a super rich dude with big ideas - he’s also a gleeful Twitter troll. The purchase seems personal. So what does this mean? Casey Newton has a good overview of what happened
is hosting a special pre-Mother’s Day live shopping event
on May 4th. Live shopping is one of the latest trends on social media, with YouTube
, and Tiktok
launching events in the past six months. Only Insta is celebrating Mother’s Day with shopping this year, but I’d expect more events across social sites as more creators get access to this feature.
Privacy and Safety
Noto Emoji is a new free font
made up of simplified monotone emoji. Both the color and the weight of the emoji characters can be set. While some are just a line drawing of the current emoji, all the people emoji are now the old-fashioned blobs. I love those guys! Download and install Noto Emoji
on your website.
AI and machine learning isn’t easy
: hundreds of predictive tools were developed to try to help during the pandemic, but none of them helped and some of them were actually harmful. “Incorrect assumptions about the data often meant that the trained models did not work as claimed.”
Evan Speigel, CEO of Snap
, is betting augmented reality is what people want
, rather than an entirely virtual metaverse:: “Our fundamental thesis and our big bet is on the real world, and that people really enjoy spending time together in reality. And that computing can really enhance that, [and] make that more fun and contribute to shared experiences.”
: Maypole tree image by Sanyibanyi
from Pixabay. Free for commercial use, no attribution required.