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Peggy K's Creator Weekly: Shorts from YouTube vids, new Gmail layout, Instagram & Twitter feeds

Peggy K's Creator Weekly Newsletter
There are a lot of updates this week!  
  • Try the new Gmail integrated layout
  • New video editing features coming to Google Photos and Chromebooks
  • Create Shorts from your long form YouTube videos
  • There’s a new YouTube Creator Safety Center
  • Instagram and Twitter rolled back changes that showed more recommended posts in your feed. That is likely a temporary reprieve.
And there are more updates and tips for video creators, web publishers, productivity tool users and more. 
To read this week’s newsletter on the web, click here.

Twitter Chat: Communities and Collaboration
I am hosting the #OnEBoardChat this Sunday at 11 AM PDT on Twitter. The topic will be Communities and Collaboration. If that sounds interesting, follow me at @PeggyKTC or follow the #OnEBoardChat hashtag. Everyone is welcome!
The new Gmail integrated layout
The new Gmail “integrated layout”  is now rolling out to everyone - as long as you have turned on Google Chat in place of Hangouts. You can get a tour of the new layout here.
Notably, there is a new far left menu that lets you switch between Mail, Chat, Spaces and Meet, and will show conversation bubbles when you get a new message. If you don’t want Chat in Gmail, use the new Quick Setting to turn it off.
One thing I like about it is the new search “chips” that let you easily filter your search results in your mail.  For example it’s a single click to limit your search results to messages with attachments.
And behind the scenes, Google has new machine learning models for  “more accurate and circumstantial search suggestions with better customization”.
What’s missing? There is no longer a “Chats” option on the menu in Gmail that lets you see all your Hangouts conversations. However, you can easily search your Chats using the main search box and then clicking the “Chats & Spaces” chip. And all (or most all) of your Hangouts conversations should be available now in Google Chat. 
Note that you can switch back to classic Gmail, at least for the time being, in your Gmail Settings.
Video editing in Google Photos on Chromebooks
Peggy K
There will be new Movie themes in Google Photos.
See coming (from announcement) vs current movie creation options.
You can find the current options at https://t.co/bX78pkqyGq https://t.co/hSliEBqEwt
In the coming months, Google Photos will be updating their movie editing tools for the web. There will be an updated movie theme picker for automated movie creation from your photos and videos, or you can make your movie from scratch. You will be able to trim clips, adjust brightness and other settings, and add music.
The updated movie editor will first be available on Chromebooks, and will allow movie creation with images and videos in your Chromebook Files or Gallery.
Shorts from your YouTube videos
There is a new YouTube Shorts feature that lets you use a clip of one of your own videos to create a new Short. You can add additional video shot from your camera or uploaded from your gallery to make your video up to 60 seconds link. 
Because the Short links back to the original content, it might bring in new viewers. 
Learn how it works and check the YouTube mobile app to see if it is available to you.
YouTube Creator Safety Center
YouTube has launched a new Creator Safety Center, with tips from security experts, nonprofit organizations and other creators on how to stay safe online. There are suggestions especially aimed at historically marginalized creators (for example, women, LGBTQ+, or BIPOC creators) , who are more likely to experience harassment or abuse, but everyone can benefit from the information:
  • Keep your YouTube and Google account secure
  • Figure out a strategy for interacting with your audience, from fans to trolls
  • Manage unwanted behavior from others, including harassment and hijacking
Twitter & Instagram reduce recommended posts
Would you believe people get annoyed with too many “recommended” posts in their social media feeds?  Both Twitter and Instagram have made changes in response to user feedback. 
Angela Wise
We heard feedback that folks were seeing a lot of irrelevant viral Tweets in their Home timeline. Happy to say that you should now be seeing fewer "SHIRTS THAT GO HARD" Tweets (unless that's what you're into)! Sharing some more context about what happened in case you’re curious🧵
Twitter has been “testing ways to better personalize content”. Apparently a combination of “product changes” and “viral spam” increased the quantity - and decreased the quality - of recommended Tweets. 
After user feedback, Twitter took action on the spam accounts manipulating recommendations and also paused their own experiments that may have been making the issue worse.
Adam Mosseri
👋🏼 There’s a lot happening on Instagram right now.

I wanted to address a few things we’re working on to make Instagram a better experience.

Please let me know what you think 👇🏼 https://t.co/x1If5qrCyS
Meanwhile Instagram is reducing the number of recommended posts in your feed and phasing out a test of full-screen images and videos based on extensive user criticism (including from the Jenner-Kardashians). Instagram CEO Adam Mosseri Casey Newton interviewed Instagram CEO Adam Mosseri  about what’s been happening.
Facebook and Instagram are trying to both connect people with friends and family, and show people content related to their “interests”.  Apparently users are shifting their interactions with people they know to DMs and Stories, rather than their feed. And that means pushing more posts from accounts that aren’t being followed to encourage “discovery”  (and compete with TikTok).
Meta CEO Mark Zuckerberg said this week
“Right now, about 15% of content in a person’s Facebook feed and a little more than that of their Instagram feed is recommended by our AI from people, groups, or accounts that you don’t follow. We expect these numbers to more than double by the end of next year.”
That sounds terrible, but I’m not the demographic Facebook/Insta/Meta cares about. It will be interesting to see where these platforms are 5 years from now.
More Updates, in Brief
YouTube and Video
Get your top questions answered about Shorts and the YouTube algorithm by Creator Insider.
YouTube announced they are  “expanding [their] partnership with the music industry” to allow creators to use their partner’s music while still earning revenue. This is currently in the testing stage with a limited set of creators.  
And in related news, this week Facebook announced similar-sounding Music Revenue Sharing. Creators eligible for in-stream ads on their videos with policy-compliant content can use the licensed music and get a 20% revenue share.
Rene Ritchie is YouTube’s new Creator Liaison. Prior to this Ritchie was a full time YouTuber with a tech-related channel with a background in journalism and marketing. And yes, by all appearances he’s another middle-aged white dude, which is a bit disappointing. 
Facebook and Instagram
Instagram will be asking randomly selected users in the United States to complete an optional survey about their race and ethnicity. The data will be anonymized and used by Instagram to assess the experience of different communities on their platform.  YouTube has a similar survey you can access in YouTube Studio under Settings > Creator Demographics.
An internal analysis of the use of the web version of Instagram notes “we haven’t found any evidence that the Instagram desktop web experience cannibalizes engagement from the native apps. In fact, it’s quite the opposite — users who use both interfaces spend more time on each interface, compared to users who use each interface exclusively.” 
Twitter 
Twitter is testing Tweet status labels, like 🌶Hot Take, 🧵Thread or 🎱Need Advice. See more of the options. No word on when this might be available to everyone.
Twitter Spaces product manager @evanstnlyjones gave some insight into the new Spaces clipping tool, and how they designed it to be social.
Twitter is testing hashtags to filter Community posts. That should help Community members find the community content they are interested in.
Web Publishers and Advertising 
Artists and crafters of all kinds on Tumblr are encouraged to submit their online store to potentially be promoted on Tumblr’s Artist Alley.
For publishers who use Google Ad Manager to sell ad space on your website, Confirming Gross Revenue is a new tool that lets both advertisers and publishers confirm there were no hidden fees in their transaction. Aggregate gross revenue amounts are used to help protect the privacy of users. 
If you are monetizing a game or mobile app with AdMob ads, check out these tips to improve your revenue
Google is still testing their Privacy Sandbox, which is meant to help develop alternatives to third party cookies and cross-site tracking. They have apparently received feedback from developers that they need more time for testing. As such they have delayed the complete phasing out of third party cookies in Chrome until the second half of 2024. There will be ongoing testing, and as a web browser you may be able to opt in next year.
Productivity
New email marketing tools are available in Gmail, including email templates and  “multi-send” for mass emails (including a unique unsubscribe link for each recipient). This is available for Google Workspace Individual accounts and some other Google Workspace editions (Business Standard, Business Plus, Enterprise Starter, Enterprise Standard, Enterprise Plus, Education Standard, Education Plus, Nonprofits, and legacy G Suite Basic). 
Google has updated the Android Drive, Docs, Sheets, Slides and Keep apps to work better on bigger screens, such as tablets. If you use multiple screens, you will be able to drag and drop text and images between the screens, open Drive in side-by-side mode and more.
The Chromebook Gallery app is getting PDF editing tools, which should be convenient.
Google Meet Product Expert Nina Trankova has a list of 10 things you can do if Google Meet notifies you that there are network or other issues with your connection.
More 
If you are sharing your location with someone in Google Maps, that person can set a notification to see when you (or at least your phone) arrive at a particular location. This should be helpful both to see that someone has arrived safely and to make meetups easier. You can turn off the ability to set location sharing notifications for your locations in the Maps app. 
I’m also reading:
A Century of “Shrill”: How bias in technology has hurt women’s voices” by Tina Tallon for the New Yorker.  Audio equipment and data-compression algorithms “disproportionately affect high frequencies and consonants, and women’s voices lose definition, sounding thin and tinny.”  Women are given advice to lower the pitch of their voices, and then criticized for sounding unnatural. It’s a no-win situation.
Image: Make a wish! Dandelion photo by Jessica Lewis Creative on Pexels. Free to use. 
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Peggy K
Peggy K @peggyktc

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