YouTube and Video
YouTube released their f
irst copyright transparency report. Key takeaways: 99% of copyright actions were automated Content ID claims and less than 1% of Content ID claims are disputed. When they are disputed, 60% of claims are resolved in favor of the uploader, rather than the claimant.
Pinterest acquired Vochi, a video creation and editing app, with the goal of bringing more quality video content to the platform.
Meta for Creators
Facebook now offers
“professional mode” for profiles, which offers tools previously only available to Pages. That includes monetization tools, and post and profile insights. When enabled, your follower setting is “Public”, but you can still post privately to friends. Professional mode is currently being tested with a limited number of US creators.
Facebook is adding comment moderation controls, including improved blocking of users and keywords, and hiding comments. That includes improvements to Facebook Live comment moderation, including a community moderation option (now being tested).
Facebook is also making it
easier to comment from notifications and in Live Audio Rooms, and new comment ranking features decrease visibility of spammy comments.
Facebook is
rolling out new livestreaming features, including Featured Links (adding 3rd party links to your broadcast), Polls on mobile devices, going “Live With” up to 3 guests, live broadcasts in Stories, Badges for loyal fans, and a “front row” section during a broadcast showing the most devoted fans.
Facebook is expanding “Stars” features. Stars are purchased by fans, then bestowed on their favorite live streamers. Now top Stars senders will have a special badge and be shown on a leaderboard, and fans giving Stars at the same time can activate a “Stars party” with a bonus for the creator. And to get you to try Stars, Facebook is giving away free Stars, and running special live streams and bonuses this month.
Instagram is trying to create a more positive experience for teens, by limiting recommendations of potentially sensitive content, preventing people from mentioning or tagging teens who don’t follow them, and by encouraging teens to “take a break” or view a wider variety of content. More tools for parents and guardians will be available next year.
Twitter
Photos
Google Photos has a
new People and Pets widget for Android, so you can see the people and critters you love best on your phone’s home screen.
Google Photos is also
rolling out improved Cinematic photos. That turns a photo into a more dramatic 3D-ish video clip. And now “Machine learning fills in parts of the background behind the subject, allowing the virtual camera to move more freely as it finds the best framing…”
Communication
Access your Google Docs, Sheets, Drive, Slides, Photos and Calendar from
Google Chat,
with context-specific actions. Just click the + icon next to the text box for options. This is rolling out on the web and iOS over the next couple of weeks.
Productivity
Tables in
Google Docs have gotten some
much-needed new features: Pin a header row to repeat on each page, prevent a row from splitting across pages, easily add and arrange columns and rows, sorting, and a new table sidebar to manage properties. I have a few docs with tables that have been needing these features!
In 2020
Google Drive launched
shortcuts to simplify its file structure. Files can only exist in one location, but you can use shortcuts to have multiple pointers to a file in different folders. Files that exist in multiple locations will be migrated to shortcuts. That was going to happen in 2021, but
has been postponed until 2022. Soon you will start seeing a banner notice in Google Drive shortly before this change. Recent improvements to shortcuts include seeing details about who has access and the location of the original file.
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