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Peggy K's Creator Weekly Issue #12: Facebook is Meta, YouTube Gaming, Instagram Stories

Peggy K's Creator Weekly Newsletter
Happy Halloween! Whether you are dressing up and partying or spending a quiet weekend at home, I hope you have more treats than tricks. 
There were a number of updates announced this week at Facebook Connect and Adobe Max. The biggest news was Facebook (the parent company) changing their name to Meta, and going all in on the “metaverse”. Adobe announced a number of product updates, including limited versions of Illustrator and Photoshop coming to the web. 
Plus there are tips and updates for YouTube creators, AdSense publishers, Instagrammers, Google productivity tools and more.

Update: Low-quality "made for kids" content on YouTube cannot be monetized
This week's top updates
Reminder: if your YouTube channel is in the YouTube Partner Program, you must have 2-step verification enabled on your Google account by November 1. If you do not set that up, you will lose access to YouTube Studio.  I hope all of you reading this are all set! 
Ryan Wyatt, YouTube Global Head of Gaming, takes a look at the state of gaming on YouTube. Gaming content is part of YouTube’s “backbone”: in the first half of 2021 there were 250 million gaming videos uploaded, 90 million hours of gaming  live streams, and 800 billion gaming video views. What’s in the pipeline? Gifted Memberships, Live Redirect for Gaming (redirect from the end of a livestream to another livestream), more perks for gamers (like the recent partnership giving Discord Nitro subscribers YouTube Premium and vice versa), turning Clips into Shorts, and new moderation tools.
Adobe Illustrator and Photoshop are coming to the web. The web version is designed for collaborators to view and provide feedback without having to install the apps. It will also have basic editing functionality. You can try the Photoshop on the Web beta. Illustrator on the Web is currently in a closed beta, so can’t be tried yet. And there are more Creative Cloud announcements from Adobe Max.
Instagram now allows everyone to share links in Stories. All you need to do is to add a Link sticker to your Story content. Accounts that repeatedly share hate speech, misinformation or other policy-violating content will not be able to add a Link sticker.
Facebook Connect: Building the metavers
This week was probably the last Facebook Connect, as the parent company is now called “Meta”. In addition to the name change, there were a number of announcements about their VR and AR platforms, including opportunities for creators.
Facebook’s parent company is now called Meta, as in metaverse,  the “next evolution of social technology”. Facebook, the social network, has increasingly come under fire for prioritizing “engagement” and profit over privacy and the social good. The new name may help distance Meta’s other products (Instagram, WhatsApp, Horizon, etc) from Facebook. It sounds like for the most part, this is just a name change.
If you have an Oculus Quest VR headset, you can immerse yourself in Meta’s “Horizon” metaverse. Horizon Worlds is a creator space with social world building tools. There is an accelerator program and creator fund to encourage “world” creation. There is also Horizon Venues, for live events, and office-like Horizon Workrooms and other business tools.
Meta’s Horizon Home, lets you use your Quest VR headset to hang out with your friends, and (soon) access 2D apps like Slack, Canva, Dropbox, Instagram and more Progressive Web Apps (PWAs). Why would you want that? “This new capability will let you chat with work colleagues, access your files, update your social feeds, and more without having to remove your headset.”  Spending all my time wearing a VR headset sounds awful, but if you have to do it, at least you can access apps and tools.
Spark AR is Meta’s augmented reality (AR) platform for enhancing Instagram Stories and Reels. Polar is a new experimental (iOS-only) app powered by Spark AR, that allows creators to easily create and share effects and filters. There are also new tools for advanced creators to make it easier to place 3D AR objects in the real world. If you are interested in getting started, there are tutorials and a new Spark AR Certification course.
October 31-November 12: COP26 - the United Nations international climate change conference - meets in Glasgow. If you aren’t in Glasgow, you can virtually visit the associated Green Zone events and exhibits by visiting the Green Zone page hosted by Google Arts & Culture, and by subscribing to the COP26 YouTube channel.
November 3-4: Google Cloud Government & Education Summit. Register now. “The event will open doors to digital transformation with live Q&As, problem-solving workshops and leadership sessions, designed to bring forward the strongest talent, the most inclusive teams, and the boldest ideas.”
Through November 7: There’s a new YouTube Shorts dance challenge using Indian rapper Badshah’s catchy new single “Jugnu”. 
More Updates and Tips
YouTube’s “New to You” is now available on the YouTube homepage on desktop, mobile and TVs. This will show you content that you haven’t seen before, but YouTube thinks you will like. This can help you find new creators and videos to watch.
Comment filters are now available in the YouTube Studio mobile app. That makes it easier to find comments that you have not yet responded to, or that contain a question.
YouTube Chief Marketing Officer Danielle Tiedt shares three lessons she has learned about inclusion. The key take home message: “Change takes more than a marketing campaign.”
Because YouTube Chapters are used as a source of metadata in YouTube search, it’s worth optimizing their text. That’s especially true if your videos only have automatically added Chapters that might need tweaking.
Web Publishers
AdSense has a new series of videos on how to understand and resolve policy issues on your account. Note that this applies to publishers with their own website, not YouTube Partners.
If you blog about coding, this tutorial by Paolo Amoroso explains how to add code syntax highlighting to your Blogger blog posts.
Photos and Images
Adobe Fresco is a free drawing and painting app for Windows, iPhone and iPad. Now you can add motion to your images.
Adobe has also launched “Content Credentials, a new way to add attribution to images. Adobe Stock images have these credentials, and Photoshop users can add information to the images. You can include your social media profile and crypto wallet address, which will be displayed in a number of NFT marketplaces to show authenticity. To otherwise view Content Credentials, open the image on the Verify website.
Automatically generated live captions are now available to all Zoom users. And by users, Zoom means meeting hosts. Hosts need to enable captions in the Zoom web portal. Once they have done that, participants can turn on “live transcript”. This is currently only available in English. If you are a meeting host, please turn captions on!
Google Fi will soon have end-to-end encrypted phone calls, with some limitations. This only applies to 1:1 calls between Google Fi users on Android phones. End-to-end encrypted messaging is available in 1:1 conversations in Android Messages with chat features enabled.
Social Media
Now anyone with an iOS device can “Super Follow one of the select creators with this feature on Twitter. A Super Follow is a monthly subscription that gives you access to bonus content. 
When a Twitter Space is getting popular, it now may show on the Explore/Trending tab in the iOS app. This will presumably eventually expand to Android. 
Email is 50 years old this month! Google shared some Gmail tips to celebrate
Do you know Google Calendar’s secret codewords? These are keywords that trigger a graphic when viewing your Schedule on a mobile device. Android Intelligence lists them all (and some may surprise you).
Google Sheets has updated the navigation menus, making it easier to find key features. 
lets under-18s (or their parents or guardians) request images of themselves be removed from the Google Search results. 
Image: Halloween pumpkin candy by “Marketplace Designers” on Canva (free to use)
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Peggy K
Peggy K @peggyktc

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