YouTube and Video:
Creator Insider reviews new features in the
YouTube Shorts editor – use clips from other videos with Cut, Green Screen for iOS, multiple drafts – and answers questions about Shorts. If you are interested in producing Shorts, it’s worth watching.
Picture-in-picture YouTube video is
rolling out to iPhone and iPads, letting you keep watching while using other apps. This is already available on non-Android devices. Note that outside of the US, you need a YouTube Premium membership to use PiP. US viewers can view non-music content with PiP for free.
This is the
10th anniversary of the launch of the smash
YouTube music video Gangnam Style, the first video that hit one billion views. Since then a number of other music videos have hit that milestone, including some classics like Cyndi Lauper’s”
Girls Just Want to Have Fun.” Click the link to learn more about the most popular music videos on YouTube.
Instagram’s new Live Producer lets you go live on Instagram using streaming software like OBS or Streamlabs. It opens up new features for fancier livestreams, like additional cameras, external mics and graphics. Live Producer is currently limited access.
Web Publishers
Google’s
Ads Creative Studio is
now globally available. This is a “creative management platform” to build video ads (with Director Mix), organize your creative assets (with Asset Library), and create Interactive HTM5 display ads. Projects can be exported to Google Ads, Display & Video 360 or Campaign Manager 360.
Learn more and get started.
Social Media
Instagram has
added several new features to Subscriptions. Paid Subscriptions (available to select creators in the US), now offer subscriber-only Chats, subscriber-exclusive Posts and Reels (in addition to Stories and Live broadcasts), and a profile “Exclusive” tab for the Subscriber-exclusive content.
TikTok now lets you
filter out selected hashtags from your home feed and is building a system to organize content based on “thematic maturity.
One year ago
Pinterest banned weight loss ads. This week they
published a report on what has changed since then. The result? Searches for “weight loss” are down 20%, while searches like “quick and healthy meals” and “love your body” quotes are up several fold. It sounds like a positive result.
Collaboration
Google Meet is now
integrated with Miro, the (non-Google) collaborative whiteboard app. You can sign up for Miro for free, but no account is needed for boards saved up to 24 hours. To get started, click “Activities” at the bottom right of the Meet meeting window, then select Miro.
Microsoft is
designing hybrid meeting rooms, optimized so that both virtual and in-person attendees feel like they are in the same space. These look much better than the traditional long meeting table with the video screen at the far end.
Productivity
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