YouTube and Video
New this week at YouTube:
- The trimming tool in the Video Editor is improved
YouTube Analytics shows subscriber changes from Posts
- The video Copyright Details page (where you see copyright claims) has been redesigned
- Get more analytics details on Shorts Remixes.
There’s a new Shorts Shelf o
n your YouTube subscription tab. That is meant to help viewers differentiate between longer-form content and Shorts.
is showcasing its interactive tools in its new monthly Video Matters
to highlight “must see” videos on the platform.
Web Publishers and Search
The FLEDGE API
is a proposal for serving ads in Google’s Privacy Sandbox. It allows remarketing and serving relevant ads in a way that does not allow third parties to track a user’s browsing behavior across different websites. AdSense will begin testing FLEDGE API integration
on August 28. This will only include a small percentage of traffic and no ads will be rendered. It should not impact publisher revenue. You can also block FLEDGE
, both as a website owner and as an individual user.
Back in October 2011, Google stopped using the “+” search operator
. If you wanted Google Search
results that had to include the words roses and jewelry, for example, you could no longer search for +roses +jewelry. Instead you had to put the words in quotes, like “roses” “jewelry” (you could and still can use the - to exclude words). Now Google is improving the results of quoted searches
, by showing a snippet with the quoted word or phrase. That includes places where the text might not be readily visible, like menus. The linked article also includes some tips and caveats about how quoted searches work.
- the social audio platform - is making big changes. They are launching private invite-only “Houses”
where “members can meet up regularly, talk and hop from room to room”. There will still be public rooms and House membership will be public. It’s not clear to me what the value would be over the myriad other private discussion and community platforms out there.
A security flaw at Twitter
allowed people who submitted an email or phone number (presumably for account recovery or similar) to see the Twitter account that is associated with. This was an issue between June 2021 and January 2022, when it was fixed. This week Twitter revealed that they recently learned someone had used this flaw to compile account data,
which they were selling. They will be contacting potentially affected users, and recommend everyone enable 2-factor authentication
. They also recommend using a non-public email or phone number for your account, particularly if you Tweet under a pseudonym. And assuming you have 2-step verification enabled, switch to a physical security key or authenticator app instead of using your phone number. Good times.
Twitter has changed its Communities tab
from a merged timeline of content from all your Communities, to a list of “My Communities”. While some people are fans of seeing all Community posts in a single stream, I think this makes it feel like a particular Twitter Community is its own space.
is expanding the ability to share digital collectables
(NFTs) to 100 countries in the Americas, Africa, Asia-Pacific, and Middle East (but apparently not Europe). They support multiple digital wallets and cryptocurrencies. There is no fee to do this, and they claim that Meta’s purchase of renewable energy helps reduce the emissions impact of the NFTs displayed on Instagram.
Social Media Today reports Meta’s
most recent Adversarial Threat report describes how they took action against a group of accounts for “brigading” (mass coordinated action against specific users) and mass reporting (using Meta’s reporting tools to try to get targets’ accounts incorrectly removed). They note that this may have “broader-reaching impacts” on user behavior.
What I’m Reading
Cal Newport @ The New Yorker: TikTok and the fall of the Social Media Giants.
TikTok’s secret is its “scary good” recommendation algorithm. It doesn’t rely on social connections at all, and this has “allowed TikTok to circumvent the barriers to entry that so effectively protected early social-media platforms like Facebook and Twitter.”